A B O U T      D I N A   M E R I            

Welcome to the World of Dina Meri the leading manufacturer of beauty salon equipment.
The Dina Meri Company offers a full line of salon professional equipment and accessories including trolleys, color carts, chairs, stools, manicure or pedicure units and many other professional items.
Dina Meri  designs and manufactures its own products in house, using the latest technology and material available and is a leader in the professional beauty industry for the production of private logo items. 
Our plant in Costa Mesa, California covers a space of over 40.000 square feet with fully integrated manufacturing facilities. 
Dina Meri has been in business for over 44 years and in 2006 is celebrating its 25th anniversary in the U.S.A.
Products are distributed worldwide through professional distributors.

We focus on serving ONLY one market: 
the beauty professional industry 




 RAOUL BROCH THE NEW PRESIDENT OF DINA MERI

All products are manufactured with emphasis on superior quality, contemporary designs, 
innovative technology and affordability.
T H E   D I N A   M E R I     H I S T O R Y

Dina Meri is celebrating its 26rd anniversary in the United States and its 45rd in Italy where in 1961, chemist, inventor and entrepreneur Claudio Bonazza and his wife Dina started a salon business in their native Venice.
They named the company Dina Meri for Bonazza's wife (a hairdresser) and sister Meri.
With Dina in front lines as a stylist and the owner of a chain salons, Bonazza began making products for her to use in her salons. Riding a popular trend, he then concentrated on creating a high-end collection of wigs and hair pieces. With Dina's input, Bonazza and his brother Ugo (who joined the company in 1970 and still manages the Italian branch of Dina Meri in Italy) added molded plastic salon mirrors and carts and launched the Dina Meri line of professional salon roll-abouts and other equipment items.
Today, the popular Dina Meri products are the culmination of 45 years of Bonazza's various ventures into the research and manufacturing of a wide range of functional, practical salon products with a European flair for design.
Bonazza's first trip to the U.S. was a visit to the international Beauty Show in New York in 1979; a trip that inspired his expansion into the hair accessories business. The movie "10" and actress Bo Derek had popularized the beaded cornrow hair style, and Bonazza discovered his next product boom. He returned to Venice and created a mold to produce millions of small plastic beads. When the cornrow faded, Bonazza used the beads to manufacture pony tail, hair ornaments and accessories.
In 1981, Bonazza and his family relocated to California and opened the U.S. branch of Dina Meri.
The U.S. company was launched with the import of his Italian-made accessories. In a short time, Dina Meri established itself and two years later Bonazza returned to the business of molded plastic by producing a line of salon roll-abouts especially designed for the American market.
Twenty years later ,Dina Meri become a major manufacturer of professional roll-abouts, manicure tables, stools, along with styling chairs, cabinets and a private label collection of carts and display units.
The Dina Meri line is Manufactured in a plant in Costa Mesa, California that was expanded in 1971 to include a multi million-dollar, 40.000 square-foot manufacturing and warehousing operation and national headquarters. The expansion allowed the company to double its production capabilities.
In 2005 Claudio Bonazza retired and his place was taken by son in law Raoul Broch and wife Monica.Today, after more than 40 years of business Dina Meri has over 50 employees, 40.000 square-foot manufacturing and warehousing facility and a huge inventory to serve its clients promptly.
It is with great pride and devotion that the Bonazza family continues to work together to build a future filled with new and innovative products and styles, as well as educate the professional to the next level.

   T H E   D I N A   M E R I    P E O P L E    A N D    P L A C E S



Dina Bonazza Owner & Treasurer


Claudio Bonazza, Owner & President


Monica Bonazza-Broch, Vice President


Company names comes from 
The two sisters  
Dina and Meri Favaretto  


Claudio Bonazza, President and Founder 
of Dina Meri is celebrating his 40th year
 in business.


The two  brothers
 Ugo and Claudio Bonazza.

January 2005, Raoul Broch takes over the elm of the company and creates "The New Dina Meri"
Restructuring and improving the existing production, materials and assembly of the worlds
famous Dina Meri Roll-abouts.


The original Dina Meri factory 
in Venice Italy started in 1961

Dina Meri current 40.000 sq. ft. headquarters
 in Costa Mesa California 


Vacuum Forming Machines


Warehouse


Warehouse


Dina Meri Logo made with more than 1000 carts on factory's back yard

 
Today Dina Meri oversees 40,000 square-foot facilities in USA with
over 50 employees.


Dina Meri Logo made with more than 1000 carts on factory's back yard

Thank you for your business

VENICE TRADING Co. Inc. dba DINA MERI 
1545 MacArthur Blvd. Costa Mesa, California  92626 U.S.A.
call u.s.A. toll free (800) 621-4461  Tel.+1 (714) 546-6767  Fax +1 (714) 751-8732 

 THANK YOU FOR YOUR VISIT       
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